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Initial Assessment and Onboarding
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The first step in working with an SEO company is often a detailed assessment or discovery phase. During onboarding, the company reviews the client’s website, existing analytics data, and competitor landscape. This phase also involves clarifying business goals—whether the client seeks higher brand awareness, more e-commerce conversions, or leads in a specific geographic region. Such clarity ensures that subsequent SEO efforts are aligned with actual business objectives rather than random keyword targets. The client, in turn, can share insights about their unique selling points and industry-specific details. A well-executed onboarding process lays the foundation for a collaborative relationship, fostering mutual trust and clarity about deliverables.