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Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren’t just buzzwords—they’re your three-pillar foundation.
If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.
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